TRP[target rating points) UPSC

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TRP[target rating points)

 

Today TV is perhaps the single biggest window of entry into any home
for any business. About 760 million­800 million individuals view TV
in India per week. While TV penetration in rural India is about 52%, in
urban India it is about 87%. Of this
DTH (Direct to Home) is used by
about 70 million­80 million households, cable is used by 60 million,
and terrestrial by about 10 million­20
million households. About 550 million individuals tune into the TV daily and spend roughly 3.45 hours per
day watching TV. The industry boasts
of more than 800 channels across various genres. Of the total revenue of
about ₹66,000 crore, about 40% is
attributable to advertising and 60%
to distribution and subscription services. India’s total advertising market
is $10 billion­$12 billion, of which digital advertising is about $2 billion, according to Dentsu in 2020.

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