TRP[target rating points) UPSC
TRP[target rating points) Today TV is perhaps the single biggest window of entry into any home for any business. About 760 million800 million individuals view TV in India per week. While TV penetration in rural India is about 52%, in urban India it is about 87%. Of this DTH (Direct to Home) is used by about 70 million80 million households, cable is used by 60 million, and terrestrial by about 10 million20 million households. About 550 million individuals tune into the TV daily and spend roughly 3.45 hours per day watching TV. The industry boasts of more than 800 channels across various genres. Of the total revenue of about ₹ 66,000 crore, about 40% is attributable to advertising and 60% to distribution and subscription services. India’s total advertising market is $10 billion$12 billion, of which digital advertising is about $2 billion, according to Dentsu in 2020.