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TRP[target rating points) UPSC

TRP[target rating points)   Today TV is perhaps the single biggest window of entry into any home for any business. About 760 million­800 million individuals view TV in India per week. While TV penetration in rural India is about 52%, in urban India it is about 87%. Of this DTH (Direct to Home) is used by about 70 million­80 million households, cable is used by 60 million, and terrestrial by about 10 million­20 million households. About 550 million individuals tune into the TV daily and spend roughly 3.45 hours per day watching TV. The industry boasts of more than 800 channels across various genres. Of the total revenue of about ₹  66,000 crore, about 40% is attributable to advertising and 60% to distribution and subscription services. India’s total advertising market is $10 billion­$12 billion, of which digital advertising is about $2 billion, according to Dentsu in 2020.

PEST OF RICE (SITOPHILUS ORYZAE) UPSC

PEST OF RICE (SITOPHILUS ORYZAE) Distribution Sitophilus Oryzae is also called as Rice weevils. These insects are cosmopolitan in distribution and have originated in Far East region. They can exist anywhere where physical conditions for growth are favourable and the grain is left undisturbed for some time. Habit and Habitat Sitophilus Oryzae is usually found in grain storages and processing plants. They infest wheat, oats, rye, barley, rice, and corn. Sometimes, they are also found infesting beans, sunflower seeds and dried corn. These insects do not bite nor damage wood. Identification Weevils have chewing type of mouthparts. The most significant identification feature of weevils is their snout, which is pretty long. The adult rice weevil is reddish-brown in color. It has irregularly shaped pits on its thorax, also four light spots are found on wing covers. Rice weevils can fly. During larval stage they are legless, white to creamy white in color, with a small head. Weev...

PEST OF OILSEED (ACHAEAJANATA) UPSC LONG ANS

PEST OF OILSEED (ACHAEAJANATA) Host:  This is a pest of castor, pomegranate, rose,  Zizyphus, Euphorbia, Tridax, Cardiospermum, Ficus, Bauhinia,  Citrus, mango etc. Damage:  Larvae defoliate plants quickly by feeding gregariously and voraciously. Midribs and veins are left intact and other parts of the leaves eaten up. Being larger in size, their capacity to cause damage is enormous. Young plants cannot sustain damage and die. Adults are fruit-sucking moths that prefer to suck juice from mango and citrus and fruits. Life cycle:  Adult moths are grayish-brown in colour with wavy lines on the fore wings. Hind wings are black in colour and have one large median and three marginal white spots. They are medium sized robust moths. Eggs are round, bluish green in color, ridged and are laid singly on tender shoots, usually on the undersurface of the leaves. Fecundity of a female is 450 eggs. Incubation period varies between 2-5 days after which a tiny larva hatc...

PEST OF SUGRACANE (PYRILLA PERPUSIELLA UPSC

PEST OF SUGRACANE (PYRILLA PERPUSIELLA) Host:  This insect is a serious pest of sugarcane in northern India where it also occasionally feeds on maize, millets, rice, barley, oats, sorghum, bajra and wild grasses. Damage:  The pest is found gregariously on the under surface of the leaves where they suck up plant sap that causes yellowing and eventually drying of leaves. Under low infestation yellow patches appear on the leaves. Photosynthesis is reduced resulting in the reduction of sucrose content of the juice by up to 30%. Hoppers secrete a sweet substance called honey dew that coats the leaves and attracts a blackish fungus, which reduces photosynthesis resulting in yield loss. Life cycle:  Adult hoppers are straw coloured to brownish, 7-8 mm long, with a pointed snout bearing piercing and sucking mouth parts. They are found gregariously and jump off readily when disturbed. Adults are active fliers, migrating from one crop to another and breed throughout the year....

TUBERCULOSIS LONG QUESTION UPSC

TUBERCULOSIS Tuberculosis (TB) is an infectious disease caused by the bacterium,  Mycobacteriumtuberculosi . TB most commonly affects the lungs but can involve almost any organ of the body. There is also a group of organisms referred to as atypical tuberculosis. These involve other types of bacteria of  Mycobacterium family. At times, these bacteria can cause an infection that sometimes appears as typical tuberculosis. These “atypical” mycobacteria are:  M. kansasii  that may produce similar clinical and pathologic symptoms of disease.  M. avium-intracellulare  (MAI) seen in persons with AIDS and is not primarily a pulmonary pathogen but occurs mostly in organs of the mononuclear phagocyte system. Tuberculosis outside the lungs can appear in the following kinds: SkeletalTuberculosis : Tuberculous osteomyelitis, known as  Pott’s disease,  involves mainly the thoracic and lumbar vertebrae followed by knee and hip. There is extensive necrosis a...

CHOLERA ZOOLOGY LONG QUEASTION

CHOLERA Cholera is an acute intestinal infection caused by ingestion of food or water contaminated with the bacterium  Vibrio cholerae . It has a short incubation period of one to five days and produces a toxin that causes painless, watery diarrhoea and vomiting that can quickly lead to severe dehydration and death. The genus  Vibrio  consists of Gram-negative straight or curved rod-like bacteria, with a single polar flagellum. Vibrios are capable of both respiratory and fermentative metabolism. Most species are oxidase-positive.  V. cholerae  and  V. parahaemolyticus  are pathogens of humans.  V.parahaemolyticus  is an invasive organism affecting primarily the colon, while  V.  Another species,  Vibrio vulnificus  is another emerging pathogen of humans that causes  cholerae  is noninvasive affecting the small intestine by producing an enterotoxin. wound infections, gastroenteritis or a syndrome known as “pri...

Filaria long queastion zoology

FILARIA Filariasis is an infectious tropical disease caused by three thread-like parasitic filarial worms,  Wuchereria bancrofti, Brugia malayi,  and  Brugia timori , all transmitted by mosquitoes. Lymphatic Filariasis, known as  Elephantiasis  puts at risk more than a billion people in more than 80 countries. Over 120 million are already affected by and over 40 million of them are seriously incapacitated and disfigured by the disease. One-third of the infected people live in India, one third in Africa and the rest are in South Asia, the Pacific and the Americas. PATHOGENS Pathogenic filarial parasites affect the lives of millions of people, especially those living in tropical countries. The filarial parasites that pose the most serious public health threats are  Wuchereria bancrofti, Brugia malayi, Brugia timori, Onchocerca volvulus , and  Loa loa.  All of these cause cutaneous manifestations. One filarial nematode,  Mansonella strepto...